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A forward approach in providing financial management and leadership in growing businesses

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Vanessa Graham

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Scenario

ABC Co spent many staff hours recording metrics to report results but needed focus on where to go with the data that was collected and use of the data to set direction. As outsourced CFO, we have worked with management to understand key drivers and use performance metric results to forecast performance and identify areas where improvement is needed. In addition, we simplified reporting to create better focus, allowing more time to be spent on identifying solutions for better performance. We have implemented incentive plans around achievement of key performance metrics and as a result, the management team is more aligned with corporate goals and all actions and discussions are centered on corporate goals and where opportunities for improvement exist.

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